Putting Care back in Healthcare
Relaunched in January 2023
Overview
Our client approached us with a critical business challenge: helping small and medium businesses reduce healthcare costs—the second-highest expense for U.S. companies.
As Product Design Lead, I guided UX strategy and design, collaborating closely with stakeholders, developers, and users to consolidate the fragmented processes into a unified healthcare platform that simplified complex healthcare decisions for employees, employers, brokers, healthcare providers, and insurance companies.
After launching in January 2023 to early adopters, the impact was immediate—our very first two customers successfully reduced their annual healthcare expenses by $3.2M.
Project Highlights
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Design
Product
Driving Design & Delivery
Led as design lead & tech PM to ensure smooth execution
Claims
Retrieval
Employee
Portal
Care
Concierge
Care
Advocacy
Insurance
Marketplace
Patient
Analytics
Streamlining Disconnected Processes
Used service design principles to unify workflows, reducing time from 8 to 2 months
Ensuring Responsive Design
Ensured scalable design for
a seamless cross-device experience
Design System
Building a Modular Design System
Enabled unique product voices under one cohesive brand umbrella
Reducing Risk with Continuous Product Discovery
Short experimentation cycles to reduce risk and validate real needs
Results
Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.
Increased Efficiency
Users report significant time savings and improved productivity through optimized scheduling recommendations.
Positive User Feedback
High user satisfaction ratings and positive reviews highlight the app's intuitive interface and powerful AI capabilities.
Growing User Base
The app quickly gained traction among individuals and businesses worldwide, with a steady increase in user adoption and engagement.
Work
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