Putting Care back in Healthcare

Relaunched in January 2023

My Role

Product Design Lead + TPM

Rover AI

Homa

Timeline

12 Months

Overview

Our client approached us with a critical business challenge: helping small and medium businesses reduce healthcare costs—the second-highest expense for U.S. companies.

Our client approached us with a critical business challenge: helping small and medium businesses reduce healthcare costs which is the second-highest expense for U.S. companies.

As Product Design Lead, I guided UX strategy and design, collaborating closely with stakeholders, developers, and users to consolidate the fragmented processes into a unified healthcare platform that simplified complex healthcare decisions for employees, employers, brokers, healthcare providers, and insurance companies.

After launching in January 2023 to early adopters, the impact was immediate—our very first two customers successfully reduced their annual healthcare expenses by $3.2M.

Project Highlights

Design

Product

Drove Design & Delivery

Led as design lead & tech PM to ensure smooth execution

Claims

Retrieval

Employee
Portal

Care
Concierge

Care
Advocacy

Insurance

Marketplace

Patient

Analytics

Streamlined Disconnected Processes

Used service design to create a unified workflow, reducing process time from 8 to 2 months

Ensured Responsive Design

Ensured scalable design for a seamless cross-device experience

Built a Modular Design System

Enabled unique product voices under one cohesive brand umbrella

Patterns

Components

Foundations

Data Visualization

Web

Cards

Web

Action Bar

Dynamic

Image Expand

Overlay

Read Time

Scroll

Changelog using GitHub

Jun, 2024

Feedback in Slack

May, 2024

Ideate

Test

Measure

Learn

Test

Animate

Test

Measure

Enhanced Product Value with Continuous Product Discovery

Ran 8 short experiments to validate ideas and reduced risk

Process Walkthrough

Lightning Talks

We kicked off the design process with lightning talks from the stakeholders involved to understand their perspectives on the problem being presented and understand their motivations and drive

Problem-Framing Design Sprint

Kicked off with a 4-day GV-style design sprint with the founders to align on the north-star statement that would steer the product direction

Synthesise Information

I began to start looking for patterns and began to group together points around larger themes that they represent.

Synthesise Information

I began to start looking for patterns and began to group together points around larger themes that they represent.

Understand the Path

We wanted to understand the current process that these users experience, so I worked with the stakeholders bring in such people and to build a service blueprint with their help.

Understand the Path

We wanted to understand the current process that these users experience, so I worked with the stakeholders bring in such people and to build a service blueprint with their help.

Golden Path

We worked with the stakeholders to start building a golden path for the MVP. This path represented the how the user will go through the product to reach the most valuable feature of the product.

Golden Path

We worked with the stakeholders to start building a golden path for the MVP. This path represented the how the user will go through the product to reach the most valuable feature of the product.

High Fidelity Designs

With a high amount of clarity that has been established from the process that was followed so far, I worked with my design team to build the high fidelity version of the product.

High Fidelity Designs

With a high amount of clarity that has been established from the process that was followed so far, I worked with my design team to build the high fidelity version of the product.

Assumption Testing

Once the designs are finalised we put them infront of users and validate the assumptions we’ve made through this design process.

Assumption Testing

Once the designs are finalised we put them infront of users and validate the assumptions we’ve made through this design process.

Output

⭐️

Connect to Content

Add layers or components to make infinite auto-playing slideshows.

Results

Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.

Increased Efficiency

Users report significant time savings and improved productivity through optimized scheduling recommendations.

Positive User Feedback

High user satisfaction ratings and positive reviews highlight the app's intuitive interface and powerful AI capabilities.

Growing User Base

The app quickly gained traction among individuals and businesses worldwide, with a steady increase in user adoption and engagement.

Home

Work

About

Resume

My Role

Product Design Lead + TPM

Links

Rover AI

Homa

Timeline

12 Months

Overview

Project Highlights

Process Walkthrough

Lightning Talks

We kicked off the design process with lightning talks from the stakeholders involved to understand their perspectives on the problem being presented and understand their motivations and drive

Problem-Framing Design Sprint

Kicked off with a 4-day GV-style design sprint with the founders to align on the north-star statement that would steer the product direction

Synthesise Information

I began to start looking for patterns and began to group together points around larger themes that they represent.

Synthesise Information

I began to start looking for patterns and began to group together points around larger themes that they represent.

Understand the Path

We wanted to understand the current process that these users experience, so I worked with the stakeholders bring in such people and to build a service blueprint with their help.

Understand the Path

We wanted to understand the current process that these users experience, so I worked with the stakeholders bring in such people and to build a service blueprint with their help.

Golden Path

We worked with the stakeholders to start building a golden path for the MVP. This path represented the how the user will go through the product to reach the most valuable feature of the product.

Golden Path

We worked with the stakeholders to start building a golden path for the MVP. This path represented the how the user will go through the product to reach the most valuable feature of the product.

High Fidelity Designs

With a high amount of clarity that has been established from the process that was followed so far, I worked with my design team to build the high fidelity version of the product.

High Fidelity Designs

With a high amount of clarity that has been established from the process that was followed so far, I worked with my design team to build the high fidelity version of the product.

Assumption Testing

Once the designs are finalised we put them infront of users and validate the assumptions we’ve made through this design process.

Assumption Testing

Once the designs are finalised we put them infront of users and validate the assumptions we’ve made through this design process.

Output

Results